Guillermo Izaguirre's profile

Moloko Podcast Branding

Moloko Podcast is a Peruvian podcast that has gained an important place in the digital scene in the country. The program is hosted by Carlos Orozco and Hugo Lezama, who share their opinions, interviews, and ideas while interacting with their subscribers.

Moloko Podcast also addresses relevant topics of national and international current events, such as music, trends, politics, cinema, and the social and cultural impacts of gender on today's society.
Isologo Moloko Podcast

After exploring several visual options, we finally decided to create a mascot named Moloki, inspired by my Siamese cat named Aquiles. We wanted Moloki to convey the podcast's personality through its expressions, shapes, and colors, resulting in a vibrant and energetic design. With Moloki, we have created a visual identity that perfectly reflects the essence of Moloko Podcast. The mascot has become an integral part of the brand, conveying the podcast's essence in every episode. If you're looking for an entertaining podcast where you can have a good laugh and more, Moloko Podcast is the one for you.
interview Screen

With the rise of remote work and online meetings, Moloko Podcast decided to interview their guests through digital meetings. But to ensure that all participants were visible and present during the interviews, I took charge of creating a series of screens that allowed for the display of all interview participants. With these screens, we were able to create an attractive and dynamic visual experience for Moloko Podcast interviews, ensuring that all participants were seen and heard.
Interview

After the post-COVID regularization, Moloko Podcast decided to move their interviews to the program set. The logo was incorporated into each interview, while adapting to the program space. The result is an impressive Moloko Podcast set, as it not only displays the personality and essence of the brand but also provides a unique visual experience for viewers.
Merch

Incorporating the Moloko Podcast logo and isologo into a variety of products, including t-shirts, hats, mugs, and more. The goal was to create a product line that not only reflected the brand's essence but also offered fans a way to show their love for the podcast.
Moloko Podcast Branding
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Moloko Podcast Branding

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